To have a career in academe, you will certainly be faced with the need to establish and maintain a network. To be involved in higher education today means having a presence on the web. For some people, this is a pleasant reality and they have taken proactive steps in this area, creating a LinkedIn profile or even starting a personal blog or website to highlight their work and achievements. Others are more reluctant to set sail into the digital ocean and build their island's network.
If you are concerned that building your network takes too much time or effort, don't be. The time and energy put into initial set-up is payed out in full later on. If you think LinkedIn and other professional networking sites are just for job seekers, think again. Your profiles act as passive networking tools. They serve as a place to organize your work history, achievements, publications, and projects. These online web presences are working 24/7 to enhance your career or job search.
If you are a job seeker, the benefits are even more immediately notable. College and university human resource personnel sift through online accounts and profiles like the My HigherEdJobs accounts and LinkedIn profiles to find job seekers. Search committees will "informally" narrow down a group of finalists to the final few by seeing what the different candidates are doing online. Some skeptics may say, "If I have nothing online, they can't see something that might hurt my candidacy." Those people would be mistaken, because not saying anything says a lot about how you perceive yourself and your achievements. Schools are looking for engaging and creative professionals. Show them that you are the person they are seeking, and that they should call you in for the final round of interviews.
Your online network, be it on Facebook, LinkedIn, Ning, or Blogger, should be connecting you to other people who are in the same field as you (or field you are looking to enter). Your profile or account should always be projecting to the world the online version of your 2-minute elevator speech. Clearly stating who you are, what role in higher education you are looking to be involved in, what your accomplishments are, and how to contact you. Simple as that.
Nothing more is needed in this online venue, but also not less than those basics. Like in the game, if you reach out to other islanders around you and successfully cultivate relationships, you will survive and thrive. It is fine to be an islander, just be a well-connected islander.
"Networking is not about hunting. It is about farming. It's about cultivating relationships." - Dr. Ivan Misner, NY bestselling author & founder of BNI